How to Make Money Streaming – 6 Ways to Monetize Your Video
Posted On August 9, 2022
1. Run ads
Running ads is one sure method of monetizing your live video stream. There are two types of video ads – In-Stream (Linear video ads) and In-Display (non-linear video ads). The ads that are displayed before the video are called linear video ads while the non-linear ads are the ones that the viewers see concurrently while watching the video winbir .
Ads are a great way to monetize your video content, but it’s tricky. You need to play the ad, get the viewer to click on it, and at the same time ensure that the viewer doesn’t get bored and leave your live stream. Plus, major platforms like Facebook and YouTube have different regulations for video streaming and running ads.
When to run the ads – the best time would be when the creator or the person doing the live streaming wants to take a break. Time the ad correctly – don’t leave the viewer hanging in the middle of a sentence!
When you’re running a live stream on YouTube, you can play the ad at any point of time in your live video. However, do try to keep your audience informed that a break would be coming up.
On Facebook, not every video streamer will have the option of taking a break. If your Facebook page displaying the live stream has more than 50,000 followers and more than 300 concurrent viewers in the last live video, you can take a break after 4 minutes.
If you want to maximize the earnings from your live video stream, you need to build traffic to your website or your Facebook page. When you have higher number of visitors, the number of concurrent viewers increase, so the chances of ads converting are higher, which translates to increased revenue.
2. Subscriptions/Pay per view
The other way to make money from your videos is to get your audience to subscribe or pay for your video. You could release a teaser, giving the audience a taste of what is to come. If the viewers want to watch more, they need to subscribe to your page or pay for the video. Streaming platforms such as Vimeo Live and IBM Cloud have in-built subscription features.
3. Donations and Crowdfunding
A recent study by Deloitte Global found that “Donations are also an emerging element of the business model for other live-streaming platforms, including platforms used for streaming video game play.” Many live streams are asking their fans for donations and in return giving them virtual gifts.
Crowdfunding is another method to monetize your video stream. Indiegogo, Kickstarter and Patreon are a few of the popular crowd-funding platforms. You need to create an account on these platforms, build your project, specify your goals, and then promote your project on other platforms, so people visit your project page and contribute to it.